If you're a consultant, author, Realtor,
chiropractor, or other solo professional, you can accelerate your
marketing by establishing a personality-based brand for yourself. In
this marketing strategy, you are positioning YOU as the brand...you are
the expert. And this approach can usually be accomplished successfully
even when you have a larger company brand.
When you are marketing the brand as YOU, all of your marketing becomes
a personal one-on-one conversation with your customers and prospects.
This can be done in your ezine, during speeches, on your website, and
while you are networking at an event. You build the power of your
ability to influence people. Your prospects begin to perceive you as a
credible resource in your field.
Your personality-based brand positions you as the expert in your
industry. Experts are sought after, are well-known, command higher
fees, and get more business with less effort. The media calls experts
to get quotes for articles. Associations call them to speak at their
events. People remember them.
Becoming an expert is no accident, but it is a crucial part of your
marketing if you want to customers to seek YOU out. Get known as the
go-to guy or gal in your field. The more well-known you are, the more
prospects will trust you. You become part of their world and will be
invited to be other people's center of influence. To build your
personality-based brand, you can write a book, publish a blog, begin
public speaking, submit articles to your industry publications, offer
radio interviews, and send regular press releases to the media.
This approach creates a clear distinction of your brand, reinforcing
customer loyalty and creating prospect interest. Your personality-based
brand includes your authentic style, your past experience, your unique
skills, and everything that you bring to the table to help your
clients. You can help to reinforce your personality-based brand by
developing proprietary systems and services that are unique to YOU. In
this way, you have specific information that your competitors don't.
And only you can teach it to your clients the way YOU can.
Have a professional photograph taken as an aspect of your personal
brand. This is a great investment because you'll have pictures of
yourself that you like and the photos will help build credibility.
Include your photo on your business cards, brochures, speakers' sheet,
website, flyers, and so on. People who are not good at remembering your
name will remember your face. When they see it again, they will be more
inclined to look more closely at what you are offering. Even people who
don't know you in person but "meet" you on the Internet or by reading
your book will feel like they have a closer relationship with you when
they can see your picture.
MAVEN ACTION ITEM: Right now, make a list of things that make you
credible. This is a list that explains, "What do I know that makes me
an expert?" For instance, you may have written a book, published
articles, conducted workshops, hold certificates or degrees, have
specific expertise, and so on. How can you incorporate these into your
marketing and to build a personality-based brand? What else can you do?
Article Source:
http://www.articlesbase.com/internet-articles/
how-to-create-a-personalitybased-brand-marketing-yourself-as-the-expert-352415.html About the Author
Wendy Maynard publishes MAVEN MARKETING, a weekly
marketing ezine for business owners, freelancers, and entrepreneurs. If
you're ready to skyrocket your sales, easily attract customers, and
have more fun, subscribe at http://www.gomarketingmaven.com/
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