Your brand must look effective, elegant, different
and simple. It should be different from your competitors. Your brand
design should build the long lasting impression, whosoever sees it for
the first time. Thus your brand should be different, impressive,
original and simple.
It is very important that you choose an
appropriate design for your corporate logo as it would represent your
business. Therefore it is very important that your designer should be
creative. The main idea is that the concept and design that is chosen
for your brand must be unique and different, as it helps to reflect a
difference to your business.
Categories of brand design
Drawbacks and benefits of each category
1) Text: it is the
most popular and very recognizable category, but most of the times it
is difficult to create the innovative text style.
2) Illustrative:
This kind of brands actually represents the illustration and is more
suitable for the companies with identifiable services and products. But
the drawback comes, as more time is needed to design it.
3) Iconic: these are
actually simplified graphics which reflect the particular product or
the company. The main advantage is that it is quite easier to
embroider. It normally requires text to go along with the image. If the
icon been made with lot of detail than it would not be easy to
embroider. The company which becomes quite popular can just be
recognizable by an icon only.
Advantages of brand identity design
1) Brand image: the
brand helps you to get a brand building or image for the company and
the website.
2) Corporate identity:
it gives your company and business the corporate identity design, and
obviously it helps to present your company in a better manner. It helps
to advertise it in a better way. Thus not only the media will know your
company by the brand but also the targeted customers who look at your
advertisement.
3) Company size: brand
design makes the company seems bigger and help to create a image
4) Competition: your
brand design explains the philosophy and vision of your business which
actually helps to stand away from your competitors, so an appealing
brand design would make you look different from your competitors.
Article Source:
http://www.articlesbase.com/branding-articles/
importance-and-advantages-of-brand-identity-design-1890390.html About the Author
Author has vast experience in the corporate
identity design. He is currently associated with the Ideaz
Inc – A premier full service brand design agency
in India. | 