Before we came to the topic, let me ask you a
question, how could people tell clothes of varies of brands from each
other?
Bingo! It is logo that helps us distinguish
different brands.
Now, let`s get to today`s point-Nike logo.
Nike is one of the earliest sports shoes brand.
Swoosh, as the symbol of the athletic shoe and clothing manufacturer
Nike, is among the most easily recognized brand logos in the world as
well.
In other words, the evolution history of Nike logo
could represent other world brands`.
Stage 1,
In 1971, creating by a graphic design student
Carolyn Davidson swoosh logo firstly came out. And it took Nike company
35$ for its patent. Though a small swoosh, the logo represents the wing
in the famous statue of the Greek goddess of victory, Nike, who was the
source of inspiration for many great and courageous warriors.
Swoosh is concise and brings about a very strong
visual impact. If you are careful enough, it is easy to find out that
the Nike swoosh logo nowadays is a little bit thinner than the original
one, but it expresses a stronger sense of speed and excitement.
Stage 2,
The swoosh logo changed from an abstract wing into
a solid one, and was placed right below the standard “Nike” making the
logo rough, strong and outstanding.
Stage 3,
As time went by, deleted the word on the logo,
swoosh becoming simple and abstract, no mention the strong visual
impact. At the same time, it is easier for people of different
languages to indentify, more international, and more conducive to the
brand publicity and promotion.
The meaning
From the official website of Nike, the swoosh logo
was explained officially:
“It`s our signature and our voice.
It`s what we use when we speak. It`s a
distinction at the highest level between who we are and what we make.”
Article Source:
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